The Art of Kustom

The new international contest for airbrush artists

“The Art of Kustom”: masterpieces in Verona

A contest organized by Motor Bike Expo and 70’s Helmets to celebrate 10 years in Verona



The level of attention that Motor Bike Expo (18 – 21 January, Veronafiere) grants the world of personalization does not only extend to motorcycles and accessories, but all forms of art that are made into something special and unique. One of the most deeply-rooted forms of artistic expression in the Custom culture is without a doubt the practice of personalizing helmets, and 70’s Helmets is among the most prominent companies in Europe specializing in the art form.


The tenth edition of Motor Bike Expo in Verona coincides with 70’s marking its tenth anniversary of being in business. It is from this that an idea was born: bring in a selection of the top oriental artists to paint in front of the crowds at MBE 2018 and host a new exciting contest named “The Art of Kustom”.


This contest brings together eight “Top Artists” from Asia (Thailand, Taiwan, and Japan) with the goal of painting helmets in a livery that celebrates the tenth year for both Motor Bike Expo and 70’s Helmets. The helmets personalized by the artists will be evaluated during the day on Saturday by a panel of judges consisting of hightly-respected in the world of personalization.


The Art of Kustom and 70’s Helmets will both be together in a single area in Hall 3, where visitors will be able to find unique creations brought along by the artists themselves, see helmets painted live during the contest, and, above all, admire these masterpieces of personalization.


The list of artists participating in “The Art of Kustom” contest leaves no doubt that it will be a spectacle at Motor Bike Expo that should not be missed.

The artists will be present at MBE from Thursday, 18 January; in the evening on Friday, 19 January, they will be attending an exclusive party held at the 70’s Helmets headquarter in Vicenza; during the day on Saturday, 20 January, they will be participating in the award ceremony of the first “The Art of Kustom” which will take place on the Monster Energy Stage in Hall 1.


International journalists, the public, and industry members will be clamoring to meet:



Makoto Kobayashi from M&K Custom Signs, Japan;

Minoru Goto from Mr.G Art Studio, Japan;

Keiji Takata from Jetwrench Art Studio, Japan;

Jeffrey Chang & Ass Hung from Air Runner Kustom Studio, Taiwan;

Prasobchai Tounku from Vee 54 Custom Paint, Thailand;

Itthipong Danupolnuppakao from Twocs & Custom Creative, Thailand;

Masse Jacop from Fat Boy Design & Mooneyes Bangkok, Thailand.


Motor Bike Expo 2017 saw the presence of 160.000 visitors, once again confirming its constant increase in visitors. There were 690 exhibitors present in a 79.000 square-meter indoor area subdivided into seven exhibition halls plus an additional hall used as a paddock. Shows and races all took place in the 22.000 square-meter outdoor area. There were 708 members of the international press present during the event.


Press release from Motor Bike Expo



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